Illustration, Editorial Design, Graphic Design, Art Direction, zeichnen, Kunst
Portraitfoto
About me

    Experienced | versatile | competent


  • Design & Art Direction

    With passion I have been leading brands to success for more than 20 years. During my creative experience in freelance and permanent employment I developed a variety of brands in different industries for agencies and companies. Due to my education and work experience I combine the best of Design, Illustration & Art Direction.

  • Illustration

    Hand drawn or digital – my illustrative work is versatile.
    After my Communication Design studies in Munich I completed an MA Degree in Narrative Illustration & Editorial Design at the University of Brighton. For Compact Publisher in München I have designed and illustrated more than 60 books with a focus on the youth & guidebook category. My book series „Lovestories 4 Girls“ has successfully sold over 13 million copies.
  • Drawing

    In my spare time I am a a passionate urban & travel sketcher. On request I offer drawing lessons for children and adults, depending on your needs and interests.
Professional Skills

    Academic Studies


  • Dipl. Communication-Designer (FH)

    University of Applied Sciences Munich | Hochschule München
  • Master of Art (MA) Narrative Illustration & Editorial Design

    University of Brighton UK
  • Digital Marketing Manager

    Wildner Academy for Digital Economy & Management München
  • Professional Experience


  • Art Director employed | 1995-2002

    Ogilvy & Mather | Hiel.BBDO-Publicis | Serviceplan
  • Freelance Design & Illustration | Art & Creative Direction | since 2002

    for publishers, advertising agencies and own clients
  • Professional Skills


  • Creative & Art Direction

    Cross Media Publishing | Print-, Web- & Motion Design | Corporate Design | Editorial Design | Retail Design | Presentation Design | Advertising Campaigns | Quality Management | Desktop Publishing | Design & Quality Management | Creative Teamlead | Design Management
  • Illustration

    Digital Illustration | Hand Drawn Illustration in the most sophisticated techniques | Editorial Illustration | Children's Book Illustration | Logo Design | Icon Design | Infographic | Photoshop Artworks | Storyboards
  • Tutor Skills

    Drawing Basics | Realistic Drawing | Perspective | Figurative Drawing | Nature & Landscape | Urban Sketching | Portfolio Coaching
  • Digital Marketing & Web Content Management

    Web Design & Concepts | Usability | Landingpages | E-Commerce | Web-Analysis | SEO & CRO Strategies | Keyword Research | CMS Themes | html5 | CSS3 | Basic knowledge in Javascript & PHP
  • Software

    Adobe InDesign | Photoshop | Illustrator | Acrobat | Premiere | After Effects | Camera Raw | Quark X-Press | Microsoft Word | Powerpoint | Excel | Googel Analytics | Sistrix | Jira
  • Languages

    Englisch C1 | French B2 | Italian B2 | Modern Greek B1
Clients & Awards
  • Clients


    Own Clients

    AOK Bayern | Compact (Circon) Publisher | Constantin Media Sport 1 | HSE-Homeshopping Europe | Pro7 Sat1 Media | Start Film & TV | Walt Disney Company
  • Serviceplan Munich

    Antenne Bayern | Bernbacher | Blaupunkt | Käserei Champignon | Medima | Mineralbrunnen AG | Münchner Stadtmagazin | Raiffeisenbank Austria | Siemens Business Services | Sonax Car Care | SWM Stadtwerke München | Steiff Toys | Templeton Investmentfonds 
  • Creation Club Munich

    Canal+ Scandinavia | DSF Sport TV | Premiere/Sky TV
  • Hiel.BBDO-Publicis Munich

    Biotherm Homme | BMW | Cadburry | DER-Travel | Airport Munich | Langenscheidt Polyglott Publisher | Schneider Buch Publisher
  • Ogilvy & Mather Healthcare Frankfurt a.M.

    Bayer | Boehringer | Dolorgiet Pharma | Engelhard Pharma | ESPE Dental Medicine | Hoechst | Pfitzer Eisai | Pharma Allergan | Smith Kline Beecham
  • Awards


    Comprix Silber Award 1997

    Ketac Molar Dental Filling | Campaign for Dentists
    Client: Espe Dental Medicine | Agency: Ogilvy & Mather Healthcare
  • Comprix OTC Shortlist 1998

    Prospan Cough Remedy | Relaunch Packaging Design & Campaign
    Client: Engelhard Pharma | Agency: Ogilvy & Mather Healthcare
Book Publications

      Illustration & Editorial Design


    • Pausenbrot und Tintentod

      Primary School comedy | Text & Illustrations | Neobooks 2016
    • Sei g'scheit!

      Media competence course for pupils | Illustrations & Layout | Criminal Investigation Department Munich/Münchner Kriminalpolizei & AOK Bayern
    • Augenzirkus | Optical Illusions

      Illustrations | Compact (Circon) Publisher 2014
    • 50 Verblüffende Geheimnisse | Knowledge Cards

      Cover Design Compact Via 2013
    • Schnelle Hilfe für Ihr Kind | First Aid for Kids

      Illustrations | Compact Via 2013
    • Fröhliche Weihnachtszeit | Merry Christmastime

      Illustrations | Compact Via 2013
    • Ich kenne mich aus!

      Preschool booklets | Cover Design | Compact 2013
    • Die besten Bauernregeln | Best Farmer's Rules

      Illustrations | Compact 2013
    • Familie! | Family!

      Illustrations | Compact Via 2012
    • Der Outdoor-Survival Guide

      Illustrations | Compact Via 2012
    • Die besten Gartentipps aus Omas Zeiten

      Garden guidebook | Illustrations | Compact Via 2012
    • Lovestories 4 Girls

      Bestseller series for teenagers | Editorial Design & Illustrations
      Compact 2009-2010 | Bertelsmann 2009
      Sold more than 13 million books worldwide
    • Leichter Lernen | Easy Learning

      High School guidebooks | Illustrations | Compact 2010
    • Captain Clever Primary School Exercise Booklets

      Cover Design | Compact 2009
    • Business English Calendar

      Cover Design | Compact 2009
    • Fit in 5 Minutes

      Fitness guide | Editorial Design | Compact 2008
    • Mein Traumgarten

      Garden guide | Editorial Design | Compact 2008
    • Mein aktuelles Kinderlexikon

      Lexicon for kids | Cover Design | Compact 2008
    • Kinderfragen Aktuell

      Guidebook for kids | Cover Design | 2008 Compact
    • Kinder-Lernkrimis |Thrillers for schoolkids
      Die Musketiere und das Rätsel um den goldenen Degen
      Marco Polo und die Verfolgungsjagd auf der Seidenstraße
      Kleopatra und die rätselhafte Mumie
      Mozart und das Attentat in der Oper

      Illustrations | Compact 2007-2008
    • Business Knigge

      Business guide | Editorial Design | Compact 2007
    • Das große Buch der Schwangerschaft und Geburt

      Pregnancy guide | Editorial Design | Compact 2007
    • Wellness | Fitness | Anti-Aging

      Health & Fitness guide | Cover Design | Compact 2007
How to buy my art

    Artprints & original drawings


  • My little artworks are drawn with love and mostly pleinair.
    If you wish to purchase an handsigned artprint on high quality watercolour paper, please send me an e-mail with your choice.
    An A4 artprint only costs 25 € plus 19% VAT plus ensured shipping. Original drawings are available on request.
    Get inspired at my instagram account for more motives! You find the link below this portfolio.
  • Redbubble

    My drawings & designs are also available at Redbubble on various products such as homedecor, stationery, fashion, wall art and more. Get inspired in my Redbubble shop! (Link below portfolio)

Portfolio

Get inspired in my happy artworld!


Bettina Weisl
Aventinstraße 11
D-80469 München

design@bettina-weisl.de