Illustration, Design, Art Direction, Zeichnen, Kunst, Dozentin
Portraitfoto
About me

    Design & Illustration

    Creative- & Art Direction

  • After my Communication-Design Diploma in Munich I completed an MA Degree in Narrative Illustration & Editorial Design at the University of Brighton. As an Art Director I have been leading brands to success for more than 20 years. Due to my education and work experience I combine the best of Design, Illustration & Art Direction.

  • Illustration

    Hand drawn or digital – my illustrative work is versatile.
    For Compact Publisher in München I have designed and illustrated more than 60 books with a focus on the youth & guidebook category. My book series „Lovestories 4 Girls“ has successfully sold over 13 million copies.
    Interested? I will be happy to produce a sample illustration on request.

  • Teaching

    With passion I work as an art tutor with a focus on cultural education with children and teenagers. In cooperation with the following partners I offer creative workshops, holiday programs and art events.

    A.PPLAUS Teamlead Creative-Holiday-Academy
    Academic Artschool Art Spot Munich
    Boesner Kunst & Kreativ Fabrik
    CoArt Artschool
    Jugendamt Münchner Ferienpass
Art Workshops 2024/25
Professional Skills

    Academic Studies

  • Diplom Communication-Designer

    University of Applied Sciences Munich | Hochschule München

  • Master of Art (MA) Narrative Illustration & Editorial Design

    University of Brighton UK

  • Digital Marketing Manager

    Wildner Academy for Digital Economy & Management München

    • Professional Experience

  • Art Director employed | 1995-2002

    Ogilvy & Mather | Hiel.BBDO-Publicis | Serviceplan

  • Freelance Design & Illustration | Art & Creative Direction | since 2002

    for publishers, advertising agencies and own clients

    • Professional Skills

  • Creative & Art Direction

    Cross Media Publishing | Print-, Web- & Motion Design | Creative Concept | Corporate Design | Editorial Design | Retail Design | Advertising Campaigns | Design & Quality Management | Digital Marketing & Web Content Management | Creative Teamlead

  • Illustration

    Digital Illustration | Hand Drawn Illustration | Editorial Illustration | Children's Book Illustration | Logo & Icon Design | Infographics

  • Tutor Skills

    Cultural education for children & teenagers | Holiday workshops | Art Events | Drawing & Painting | Urban- & Travel Sketching | Portfolio Coaching 

  • Languages

    Englisch C1 | French B2 | Italian B2 | Modern Greek B1
Clients & Awards

  • Art Courses

    A.PPLAUS | Art Spot Munich | BIKU e.V. | Boesner Kunst- & Kreativ Fabrik | CoArt | Sozialreferat Münchner Ferienpass

  • Design Clients

    Design Clients

    AOK Bayern | Compact (Circon) Publisher | Constantin Media Sport 1 | HSE-Homeshopping Europe | Pro7 Sat1 Media | Start Film & TV | Walt Disney Company

  • Serviceplan Munich

    Antenne Bayern | Bernbacher | Blaupunkt | Käserei Champignon | Medima | Mineralbrunnen AG | Münchner Stadtmagazin | Raiffeisenbank Austria | Siemens Business Services | Sonax Car Care | SWM Stadtwerke München | Steiff Toys | Templeton Investmentfonds 

  • Creation Club Munich

    Canal+ Scandinavia | DSF Sport TV | Premiere/Sky TV

  • Hiel.BBDO-Publicis Munich

    Biotherm Homme | BMW | Cadburry | DER-Travel | Airport Munich | Langenscheidt Polyglott Publisher | Schneider Buch Publisher

  • Ogilvy & Mather Healthcare Frankfurt a.M.

    Bayer | Boehringer | Dolorgiet Pharma | Engelhard Pharma | ESPE Dental Medicine | Hoechst | Pfitzer Eisai | Pharma Allergan | Smith Kline Beecham

  • Awards

    Comprix Silber Award 1997

    Ketac Molar Dental Filling | Campaign for Dentists
    Client: Espe Dental Medicine | Agency: Ogilvy & Mather Healthcare

  • Comprix OTC Shortlist 1998

    Prospan Cough Remedy | Relaunch Packaging Design & Campaign
    Client: Engelhard Pharma | Agency: Ogilvy & Mather Healthcare
Book Publications

    Design & Illustration

  • Pausenbrot und Tintentod

    Primary school comedy | Design & Illustrations | Neobooks

  • Sei g'scheit!

    Media competence course for pupils | Illustrations & Layout | Criminal Investigation Department Munich/Münchner Kriminalpolizei & AOK Bayern

  • Augenzirkus | Optical Illusions

    Illustrations | Compact (Circon) Publisher

  • 50 Verblüffende Geheimnisse | Knowledge Cards

    Cover Design| Compact Via

  • Schnelle Hilfe für Ihr Kind | First Aid for Kids

    Illustrations | Compact Via

  • Fröhliche Weihnachtszeit | Merry Christmastime

    Illustrations | Compact Via

  • Ich kenne mich aus!

    Preschool booklets | Cover Design | Compact

  • Die besten Bauernregeln | Best Farmer's Rules

    Illustrations | Compact

  • Familie! | Family!

    Illustrations | Compact Via

  • Der Outdoor-Survival Guide

    Illustrations | Compact Via

  • Die besten Gartentipps aus Omas Zeiten

    Garden guidebook | Illustrations | Compact Via

  • Lovestories 4 Girls

    Bestseller series for teenagers | Editorial Design & Illustrations
    Compact | Bertelsmann
    Sold more than 13 million books worldwide

  • Leichter Lernen | Easy Learning

    High School guidebooks | Illustrations | Compact

  • Captain Clever Primary School Exercise Booklets

    Cover Design | Compact

  • Business English Calendar

    Cover Design | Compact

  • Fit in 5 Minutes

    Fitness guide | Editorial Design | Compact

  • Mein Traumgarten

    Garden guide | Editorial Design | Compact

  • Mein aktuelles Kinderlexikon

    Lexicon for kids | Cover Design | Compact

  • Kinderfragen Aktuell

    Guidebook for kids | Cover Design |Compact

  • Kinder-Lernkrimis | Thrillers for schoolkids
    Die Musketiere und das Rätsel um den goldenen Degen
    Marco Polo und die Verfolgungsjagd auf der Seidenstraße
    Kleopatra und die rätselhafte Mumie
    Mozart und das Attentat in der Oper

    Illustrations | Compact

  • Business Knigge

    Business guide | Editorial Design | Compact

  • Das große Buch der Schwangerschaft und Geburt

    Pregnancy guide | Editorial Design | Compact

  • Wellness | Fitness | Anti-Aging

    Health & Fitness guide | Cover Design | Compact

Illustrator & Teaching Artist
with a passion for Travelsketching


Bettina Weisl
Aventinstraße 11
D-80469 München

design@bettina-weisl.de