Illustration, Editorial Design, Graphic Design, Webdesign, Online Marketing
Portraitfoto
About me
  • With passion I have been leading brands to success for more than 20 years. Due to my education and work experience I combine the best of Design, Illustration & Creative Direction.

  • During my creative experience in freelance and permanent employment I developed a variety of brands in different industries for agencies and companies. My continuous training, technical knowledge and feeling for current trends enables strategic planning, creative Design and technically sound execution.
  • For Compact Publisher in München I have designed and illustrated more than 60 books with a focus on the youth & guidebook category. My book series „Lovestories 4 Girls“ has successfully sold over 13 million copies.
  • My artistic work is often inspired by my passion for Urban & Travel Sketching.
Education & Profession

    Academic Studies

  • Dipl. Communication-Designer (FH)

    University of Applied Sciences Munich | Fachhochschule München
  • Master of Art (MA) Narrative Illustration & Editorial Design

    University of Brighton UK
  • Digital Marketing Manager

    Wildner Academy for Digital Economy & Management Munich
  • Professional Experience

  • Art Director

    Ogilvy & Mather | Hiel.BBDO-Publicis | Serviceplan
  • Freelance Design & Illustration | Creative & Art Direction | Marketing

    for publishers, advertising agencies, own clients
    (please see references)
Professional Skills
  • Creative & Art Direction

    Cross Media Publishing | Print-, Web- & Motion Design | Corporate Design | Editorial Design | Retail Design | Presentation Design | Advertising Campaigns | Quality Management | Desktop Publishing | Design & Quality Management | Creative Teamlead | Design Management
  • Digital Marketing & Web Content Management

    Web Design & Concepts | Usability | Landingpages | E-Commerce | Web-Analysis | SEO & CRO Strategies | Keyword Research | CMS Themes | html5 | CSS3 | Basic knowledge in Javascript & PHP
  • Software

    Adobe InDesign | Photoshop | Illustrator | Acrobat | Premiere | After Effects | Camera Raw | Quark X-Press | Microsoft Word | Powerpoint | Excel | Googel Analytics | Sistrix | Jira
  • Illustration

    Digital Illustration | Handdrawn Illustration in the most sophisticated techniques | Editorial Illustration | Children's Book Illustration | Logo Design | Icon Design | Infographic | Photoshop Artworks | Storyboards | In my spare time I am a passionate Urban & Travel Sketcher
  • Languages

    Englisch C1 | Business Englisch B2+ | French B2 | Italian B1+ | Modern Greek A2
  • Awards
    • Comprix Silber Award 1997

      Ketac Molar Dental Filling | Campaign for Dentists
      Client: Espe Dental Medicine | Agency: Ogilvy & Mather Healthcare
    • Comprix OTC Shortlist 1998

      Prospan Cough Remedy | Relaunch Packaging Design & Campaign
      Client: Engelhard Pharma | Agency: Ogilvy & Mather Healthcare
    References

      Clients

    • Own Clients

      AOK Bayern | Compact (Circon) Publisher | HSE 24 – Homeshopping Europe | Pro7 Sat1 Media | Constantin Media Sport1 | Start Film & TV | Walt Disney Company
    • Serviceplan Munich

      Antenne Bayern | Bernbacher | Blaupunkt | Käserei Champignon | Medima | Mineralbrunnen AG | Münchner Stadtmagazin | Raiffeisenbank Austria | Siemens Business Services | Sonax Car Care | SWM Stadtwerke München | Steiff Toys | Templeton Investmentfonds | TÜV | OMV
    • Creation Club Munich

      Canal+ Skandinavia | DSF Sport TV | Premiere/Sky TV
    • Hiel.BBDO-Publicis Munich

      Biotherm Homme | BMW | Cadburry | DER-Travel | Airport Munich | Langenscheidt Polyglott Publisher | Schneider Buch Publisher
    • Ogilvy & Mather Frankfurt a.M.

      Bayer | Boehringer | Dolorgiet Pharma | Engelhard Pharma | ESPE Dental Medicine | Hoechst | Pfitzer Eisai | Pharma Allergan | Smith Kline Beecham
    Publications
    • Pausenbrot und Tintentod

      Primary School comedy | Text & Illustrations | Neobooks 2016
    • Sei g'scheit!

      Media Competence course for pupils | Illustrations & Layout | Criminal Investigation Department Munich/Münchner Kriminalpolizei & AOK Bayern
    • Augenzirkus | Optical Illusions

      Illustrations | Compact (Circon) Publisher 2014
    • 50 Verblüffende Geheimnisse | Knowledge Cards

      Cover Design Compact Via 2013
    • Schnelle Hilfe für Ihr Kind | First Aid for Kids

      Illustrations | Compact Via 2013
    • Fröhliche Weihnachtszeit | Merry Christmastime

      Illustrations | Compact Via 2013
    • Ich kenne mich aus!

      Preschool booklets | Cover Design | Compact 2013
    • Die besten Bauernregeln | Best Farmer's Rules

      Illustrations | Compact 2013
    • Familie! | Family!

      Illustrations | Compact Via 2012
    • Der Outdoor-Survival Guide

      Illustrations | Compact Via 2012
    • Die besten Gartentipps aus Omas Zeiten

      Garden guidebook | Illustrations | Compact Via 2012
    • Lovestories 4 Girls

      Bestseller series for teenagers | Editorial Design & Illustrations
      Compact 2009-2010 | Bertelsmann 2009
      Sold more than 13 million books worldwide
    • Leichter Lernen | Easy Learning

      High School guidebooks | Illustrations | Compact 2010
    • Captain Clever Primary School Exercise Booklets

      Cover Design | Compact 2009
    • Business English Calendar

      Cover Design | Compact 2009
    • Fit in 5 Minutes

      Fitness guide | Editorial Design | Compact 2008
    • Mein Traumgarten

      Garden guide | Editorial Design | Compact 2008
    • Mein aktuelles Kinderlexikon

      Lexicon for kids | Cover Design | Compact 2008
    • Kinderfragen Aktuell

      Guidebook for kids | Cover Design | 2008 Compact
    • Kinder-Lernkrimis |Thrillers for schoolkids
      Die Musketiere und das Rätsel um den goldenen Degen
      Marco Polo und die Verfolgungsjagd auf der Seidenstraße
      Kleopatra und die rätselhafte Mumie
      Mozart und das Attentat in der Oper

      Illustrations | Compact 2007-2008
    • Business Knigge

      Business guide | Editorial Design | Compact 2007
    • Das große Buch der Schwangerschaft und Geburt

      Pregnancy guide | Editorial Design | Compact 2007
    • Wellness | Fitness | Anti-Aging

      Health & Fitness guide | Cover Design | Compact 2007

    Portfolio

    My Illustrations can be purchased as artprints & products. Get inspired in my shop at Redbubble
    If you are interested in original paintigs, please send me an E-Mail. Comissions are always welcome!

    Bettina Weisl
    Aventinstraße 11
    D-80469 München

    E-Mail design@bettina-weisl.de